The entrance of Threads, a separate app born from Instagram and aiming to be the go-to spot for real-time public conversations, is causing quite a stir; hitting over 5 million sign ups in the first 4 hours. This new app has the potential to either be a passing fad or a serious threat to Twitter, which has long held the title as the ultimate conversation hub for over ten years. But how does Threads compare to other platforms and will brands find value in something that requires more time and more creativity?
How Is Threads Different?
Threads is a social media platform that stands out by being more like a broadcasting platform. It doesn't emphasise long conversations between users, but rather focuses on making announcements, sharing news, and giving updates. This makes it perfect for fashion brands to release statements and post industry-related news. It's especially beneficial for brands who want to connect with their followers in a direct and targeted way.
It has the potential to become an invaluable channel for brands to engage with their communities. Given the rapid expansion of ad networks across Meta-owned platforms like Instagram and Facebook, Threads is expected to prioritise advertising, making it a more attractive choice for brands compared to Twitter.
Whilst Threads may share some similarities with Twitter, such as its focus on text-based content and the ability to reach a wide audience, it distinguishes itself by blending the user's followers with external accounts. This algorithm-based approach ensures that users are exposed to a diverse range of content, expanding their horizons beyond their immediate network. For fashion brands, this can be advantageous, as it allows them to extend their reach to potential customers who may not be following them directly.
How Will Brands Utilise Threads?
One of the unique aspects of Threads is its reliance on text-based content. Unlike Instagram, which heavily emphasises visual content, Threads requires creators to be more inventive with their textual expressions. Brands will need to invest in crafting compelling copy, injecting personality into their messages, and sharing short stories to engage their audience effectively. This shift from visual-centric content to text-based storytelling provides an opportunity for fashion brands to display their brand voice and connect with their followers on a deeper level.
Does FRADIMÉ Have a Thread Account?
Our team gathered earlier this week to talk about adding Threads to our social media lineup. But here's the thing, even though it could boost our brand, we want to hear straight from our customers if they actually want to see us on there. So, we're reaching out to you all to get your thoughts on it. Let us know in the comments below if you want to see us on Threads.