FRADIMÉ (pronounced “FRA-DIM-MAY”) was born on June 23rd, 2020 in the North West of England, during a time when the world was changing fast and the fashion industry felt louder and more saturated than ever. While countless brands chased trends and followed formulas, FRADIMÉ was created to step away from the noise.
The brands first name was FRACTURED DIMENSIONS, which reflected an idea - Breaking apart the ordinary, seeing things differently and creating new ideas and forms out of what’s been split. It spoke to the reality that identity is never one thing; it's layered, complex and made up of different “dimensions” that can't always be defined by the mainstream.
As the vision sharpened, FRACTURED DIMENSIONS evolved into FRADIMÉ: a refined, more elegant and condensed form of the same spirit and meaning. The shortened name carried more strength and more individuality, but the philosophy remained intact. FRADIMÉ is still about expression across the “dimensions” of life - heritage and innovation, street and luxury, tradition and disruption - “fractured” pieces coming together to create something whole.
Our founder, Morgan Thornton, didn't set out to simply "make clothes". The goal from the start was far bigger: To build a label that carries both weight and meaning, to create garments that aren't just worn, but lived in. FRADIMÉ exists for people who see clothing as more than just fabric - for those who treat what they wear as an extension of who they are.
From the earliest sketches, the idea was clear:
- Quality over compromise - Every fabric is chosen with precision, every cut designed to last, every stitch placed with care.
- Innovation meets heritage - Modern design lines are paired with timeless materials and traditional production methods, creating pieces that feel both forward-thinking and grounded.
- Clothing for all walks of life - FRADIMÉ isn't about exclusivity through status - but through craft. Whether you're on the street, in the studio or on stage, our pieces are made to belong anywhere.
Our early years weren't about chasing mass attention. They were about building slowly, refining and letting the clothes speak for themselves. FRADIMÉ grew organically, piece by piece, drop by drop, carried forward by a community who connected with the ethos: Do it your own way, and do it well.
What started in the North West now reaches far beyond, but the DNA hasn't changed. FRADIMÉ is still committed to making ultra-high-quality, ready-to-wear garments that ignite individuality. Every collection is a conversation between past and present... Between culture, comfort and craft.
This is more than Streetwear. FRADIMÉ is Luxury Made for the Street. Clothes built to move with you. Pieces that feel as timeless as they do current.
A reflection of who you really are - not what the mainstream tells you to be.